Having said that, Meta built critical alterations to just how its promoting assets report viewers achieve data at the end of 2021 – including building major revisions to its base viewers data for Fb – Hence the figures proven Listed below are not directly equivalent with figures released in our previous stories.

Note: Google’s promoting means only publish viewers gender data for “female” and “male” end users.

You’ll uncover our finish Digital 2022 report on Hong Kong inside the “comprehensive report” section under, but Permit’s begin by having a look at the crucial headlines for digital adoption and use in Hong Kong this 12 months.

Observe: Google’s advertising and marketing methods only publish audience gender data for “woman” and “male” end users.

To learn more about these variations, please see this short article, as well as our detailed notes on data.

This day by day updated RSS feed, presents information on data data files at DATA.GOV.HK which have been both freshly created out there or with desired destination route current in past times fourteen days.

Consequently, the most up-to-date posted figures for Online use invariably under-depict actuality, and genuine adoption and development may very well be larger compared to figures demonstrated in this article counsel. You should see our comprehensive notes on data for more particulars.

The quantity of social websites consumers in Hong Kong In the beginning of 2022 was reminiscent of 88.one per cent of the overall inhabitants, but it surely’s vital that you note that social networking people may well not characterize distinctive people (see our in depth notes on data to discover why).

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Get contemporary insights: our handy social media overview site assists you continue to be up to date with social media developments, presenting crucial headlines for social networking adoption, along with the latest consumer figures for the planet’s most generally used social websites platforms.

“Estimated viewers size just isn't a proxy for month-to-month or day by day Energetic buyers, or for engagement. Estimates aren’t intended to match populace, census estimates or other resources, and will differ determined by aspects such as what number of accounts across Meta systems somebody has, how many short-term people are in a selected geographic place at a presented time, and Meta user-noted demographics.”

Due to this fact, changes in advert access might not always reveal any alter while in the platform’s overall person foundation.

Snap’s promotion methods only publish audience gender data Data HK for “feminine” and “male” consumers, but the figures released for these demographics don’t usually add nearly the entire consumer determine, so percentages revealed here may not sum to 100 percent.

▶ In search of far more Twitter stats? Click here to examine our in-depth Twitter data for every place on earth.

Just just before we get to the full report, here are some ideas for more reading through, that can give added context for our entire set of Electronic 2022 figures for Hong Kong: